BorrowMyDoggy guides19 December 2022doggy editor

Editorial policy

The Editorial Process at BorrowMyDoggy

At BorrowMyDoggy, our goal is to be your reliable source for trustworthy and accurate information on dog health and wellbeing.
We have established an Editorial Process – designed by our in-house vet – which ensures that every piece of content meets the highest standards.
This process consists of four principles: earning trust, keeping high standards, prioritising accuracy, empathy and inclusivity, as well as monitoring changes over time.
With us at your side you can feel secure knowing you are getting only the best advice for your BFFF (best ‘furry’ friend forever)!

1. Earning trust

To provide reliable and helpful resources to pet owners, Doggypedia is on a mission.
We strive to produce content that is trustworthy, accurate, evidence-based and easy-to-understand, so that you can make well-informed decisions for your pup's health and wellbeing.
We cover various topics from different perspectives in an inclusive way - free of judgement!

2. Keeping high standards

At BorrowMyDoggy, we understand that your dog's wellbeing is of the utmost importance to you.
That’s why we always aim to meet high standards for accuracy and objectivity as well as being comprehensive in our news and educational content.
Every piece published here has been researched, assessed objectively, and presented in an approachable way - because caring for our dogs deserves no less!
And here’s how we ensure we meet these standards:

We carefully select contributors. We take great pride in selecting only the most knowledgeable writers, contributors and brands for our content. Our robust selection process includes vetting of each candidate's subject matter expertise as well as their relevant experience.
Our health information is reviewed by our in-house vet or external experts. We ensure medical accuracy through feedback from our in-house vet or external clinicians, researchers, registered charities, dog behaviourists, trainers and/or nutritionists.
We thoroughly vet all the brands we partner with and mention in our content. We check that all partner brands can verify claims based on scientific evidence before being mentioned in any post or article.
Our team never misses a beat when it comes to tracking down the freshest news in canines. Our writers craft informed content which is then reviewed by our internal vet and carefully checked over twice before publication, ensuring that all stories meet our exacting standards of clarity and accuracy, while also providing thoughtful perspectives on dog-related topics. Stay up-to-date with what's happening in the pup world - your canine companions will thank you!

3. Prioritising accuracy, empathy, and inclusivity

At BorrowMyDoggy, we prioritise accessibility and readability in every story that gets published.
Our writers and editors stay committed to the BorrowMyDoggy values of positivity, clarity, empathy, inclusivity, real-world application and quality sourcing - making sure our stories are informed but approachable.
Our tone rings with warmth and familiarity - always considerate, yet never lacking knowledge or information.
We strive for respectful language which eliminates stigma or bias from the stories being told; ultimately aiming to connect with readers through judgement-free storytelling combined with compassion.
At BorrowMyDoggy, we firmly believe in using our words to make a positive impact.
As language shifts over generations, it is essential for us to keep up; by centering you, we can ensure true allyship as well as reflection of this concept through everything we say!

4. Continual updating of content

At BorrowMyDoggy, we are committed to providing the most up-to-date and accurate doggy related information.
Our dedicated vet works hard to identify any uncertainty or discrepancies in our content, making sure it is always kept fresh with the latest insights - so that pet owners have access to top quality information they can trust.
Our whole team is vigilant in providing accurate, up-to-date content for our readers.
Through regular audits and inviting reader feedback, we strive to remain current, and will endeavour to continue researching the information and making necessary revisions.
We take pride in upholding the highest level of quality when it comes to our content!

BorrowMyDoggy’s editorial process, created for you and your pup(s)

At BorrowMyDoggy, we're dedicated to being your trusty sidekick in the journey towards keeping your pooch happy and healthy.
To do this best, our Editorial Process is constantly evolving - so we strive to have content that is accurate and up-to-date.
Your feedback matters too – if there's an article or content of ours that is incorrect or needs improving, then don't hesitate to let us know!

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